5 metrics every phone shop should track

Selling a lot isn’t the same as earning a lot

Many phone shops only look at the day’s till. But revenue isn’t profit: in between sit the cost of goods, your expenses and repairs. These five metrics tell you the truth about your business.

1. Real margin and net profit

Gross margin is what you make over the product cost. Net profit also subtracts your expenses: rent, wages, electricity, fees. It’s the number that truly matters.

In GoPOS the net-profit report already deducts your expenses automatically.

2. Average ticket

How much each customer spends on average. Lifting it with accessories, warranties or financing is the fastest way to earn more without needing more customers.

3. Inventory turnover

Every idle phone is idle cash. Measure how long your stock takes to sell and spot the models gathering dust.

4. Repairs and returning customers

The workshop can be your biggest margin or your biggest hole: track the time and profit of each repair. And remember — winning a customer costs money, getting them back is almost free.

GoPOS measures all of this for you — no spreadsheets.